One brand. Several SKUs. Fewer loose ends.

Plan what stays consistent and what changes across a growing product range.

Original concept illustration for range planning

Map the range first

List the product dimensions and variants before choosing a structure. Group similar sizes where appropriate, while protecting product fit and avoiding oversized packs. A shared construction should be a practical decision rather than a visual shortcut.

Separate common and variable artwork

Decide which elements are fixed: brand marks, information hierarchy and placement. Identify the SKU-specific name, color, imagery and required information. Clear artwork naming helps the team review the correct version for each run.

Review finishes across the set

The same color can behave differently across coated board, a tube wrap, a bag and a clear component. Review the intended materials together rather than assuming every surface will match from a single screen reference.

Plan the repeat order

Retain the agreed specification, approved reference and change history. A reorder brief should identify the SKU, quantity and any changes to artwork, structure or delivery. Every changed variable needs review before the repeat run.

Start with your product.

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