Offset establishes the artwork system
Review artwork coverage, information hierarchy and the selected paperboard. Color references guide the conversation, while the approved proof or sample establishes the actual production reference.
Foil creates a focal point
Foil can bring attention to a mark or detail. Fine features, large solid areas and folds may change the intended effect. Ask to review the artwork on the actual material and construction.
Screen print works with the material
Screen printing can be considered for specific opacity and artwork requirements. Suitability depends on the stock and design. Clear-packaging ink and adhesion requirements are reviewed for the selected material.
Lamination changes feel and behavior
A matte or gloss surface affects appearance, handling and the way a pack folds. Discuss the interaction between lamination, foil, gluing and crease lines. Environmental or recyclability claims need product-specific evidence.