Design the handover, not just the carton.

Connect the primary pack, protective parts and retail carry experience.

Original concept illustration for packaging systems

Name each component’s job

A carton presents the product. An insert supports it. A card communicates useful information. A bag completes the handover. Specify components because they serve the experience, rather than adding layers for their own sake.

Develop a common visual language

Plan the brand hierarchy across the carton, tube, sleeve, bag and clear component. Adapt the artwork to each surface and usable print area instead of copying the same layout everywhere.

Review the assembly together

A set works only if every part fits and can be assembled as intended. Review product clearance, insert fit, carry load and packing sequence before approving the full set.

Bring the whole set into the brief

Select all required components in the project form. Share the quantity split, SKU list, destination and any gift or launch requirements. Sampling and production responsibilities are confirmed together.

Start with your product.

Start a project