Retail Display & Header Cards

Header and display cards add branding and product information while keeping the product visible. The card format should match the attachment method, product weight, retail fixture, and expected handling—not just the graphic layout.

A good fit for

• Small accessories, stationery, creative goods, and lightweight retail products
• Products presented on hooks, ties, bands, or counter displays
• Ranges that need shared card dimensions with SKU-specific artwork
• Packs combining a paper display card with a clear sleeve or other visible product holder

Requires additional review when

• The product is heavy or creates leverage around the hanging point
• The retailer specifies a particular hook, slot, fixture, or test method
• The attachment method may mark, crush, or release the product

Common concepts include folded header cards, flat backing cards, hang cards, and die-cut display pieces. Hole shape, fold direction, reinforcement, glue area, and product attachment are assessed as a complete system.

Offset printing, screen printing, hot foil, lamination, and gluing can be considered for suitable paperboard formats. The chosen finish must also suit handling and any fold or attachment zone.

Use shared dimensions and a controlled artwork matrix across related SKUs. Display cards can be supplied alongside folding cartons, sleeves, paper bags, or clear presentation components for a coordinated range.

Provide the product dimensions and weight, fixture or hook information, preferred attachment, reference photos, artwork, quantity by SKU, destination market, and delivery needs. A hanging or display sample should be approved before the production specification is locked.